Online Marketing

Promoting your company’s products and services on the Internet gives you the ability to reach large audiences, appeal to your target audience and connect with qualified prospects.  W Marketing Services provides:

  • Display Advertising – Display Advertising allows you to get your brand in front of your ideal audience using demographic targeting to ensure your display ads only show to the prospects that matter most.  Display is a cost-effective medium to get the right people to your website; measured by the number of clicks and impressions.
  • Pay-per-click (PPC) – Targeting keywords that you are having difficulty ranking for organically is a solid reason to use PPC.   A PPC campaign allows you to identify keywords that are relevant to your audience that would be sent to a landing page which easily identifies your call to action (i.e. sign up now!).
  • Search Engine Optimization (SEO) – Optimizing your website for both users and search engine robots is critical for your business.  Effective content creation and keyword tagging helps the search engines determine what each page is about and how it is useful to users.
  • E-Commerce Website – If you plan on selling online, an E-commerce website should be part of your plan.  Enabling customers to buy directly from your site in a user-friendly manner enables the initial home page click to the shopping cart/checkout process to be seamless.  Creating an E-commerce website is key for transaction based businesses to enable an easy method to manage and facilitate payments.